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- Chapter 52 - The Fragrance of Wine is Afraid of the Deep Alleys (2)
The Fragrance of Wine is Afraid of the Deep Alleys (2)
Xi Que looked at Zhan Yizhi’s “lecherous” eyes and her rage beset her. She rushed to him, pushed him and said loudly, “Master Zhan, I just finished my breakfast, I don’t think I can waste it!” This man is getting more disgusting as time goes!
“Ah?” Zhang Yizhi, who was pushed away, stood still wearing a confused expression.
Xiao Mo understood the implication behind Xi Que’s words and noticed that she was being rude, and diverted the topic, “Well, the thing about the quantity, if the quantity is less, some would be able to buy and some won’t. Those who get to buy it will get complacent when seeing those who did not manage to get their hands on the cakes and will subconsciously think that the cakes they got are delicious; while those who couldn’t get it will keep thinking about it and will come again early the next day to buy them. When more people keep buying them, even more people will be attracted to them. It’s like when we eat a favourite dish. If we always have full-quantity you’ll inevitably get bored with it; however, if there is a limited quantity and can only eat until you are mildly full, the taste will remain in memory, making it all the more delectable whenever you have it!”
Zhan Yizhi had never heard of such a business tactic, and couldn’t help being dumbfounded. Then he praised, “It’s really impressive!”
Xiao Mo laughed, “This was all thought up by my lady.”
When Zhan Yizhi heard this, he directed a burning gaze at Su Tang, “Brother Su is so capable!”
Su Tang laughed dryly, “Thanks for the kind words.” Then she said to Xiao Mo, “Previously, I’ve mentioned the auspicious date for the store’s opening three days from now, so, are all the preparations done?”
“Everything’s in order. The rice noodles have been ground to powder; the fillings that need to be stored have also been put away in sealed clay pots; pastries that can be kept for a long time have been prepared, and the ingredients and preparations have been made for the cakes and pastries that are to be made on the same day. I’ve prepared everything, the only thing that’s left is for the shop to open.”
“Is the oil paper ready? Can I write on it now?” Su Tang asked.
“It’s all set.”
On the side, Zhan Yi asked, “Write what?”
Su Tang smiled indecipherably, “It’s a secret.”
“Can you not even tell me?” Zhan Yizhi looked hurt.
“Uh …” Su Tang thought for a while and replied, “No. This is the biggest feature of our store, and it must be kept under wraps for the time being. But it will be unveiled in three days, Brother Zhan should be patient till then.”
“Since Brother Su has already spoken, I won’t ask anymore,” Zhan Yizhi replied.
“Ah yes, I just returned from Zhenji street; Rongji’s business has become very prosperous as of late.” Chen Li said, wearing a worried expression on her face.
Su Tang frowned, “I thought the shopkeeper there was just a straw bag, I didn’t expect him to have some aptitude for business. He invited excellent chefs from all over, so his shop has a variety of dishes, which greatly caters to the tastes of people here. And in the beginning, he even adopted a small-profit but quick-sale tactic, which attracted many customers.”
“Then, what should we do?” Zhan Yizhi asked.
Su Tang replied: “If we can’t fight with our prices, we can only compete with the pastries; they have many flavours, and we have many varieties. It can be considered a tie, but fortunately, our renovations did not take long. They shouldn’t have been open for more than half a month, and only have a limited menu, so customers would inevitably get bored before long. Then this all comes down to another factor: location. The fragrance of wine is afraid of the deep alleys.1no matter how good a shop is, it’ll suffer if nobody knows about it
“How can we do that?” Xi Que asked.
Everyone looked at Su Tang.
Su Tang knocked on the table and chuckled inscrutably, “Xiao Mo, you should have someone make a few pamphlets. Asked them to write this ‘Store opening! Buy three and get one free sweet with selected cakes, with a bonus gift on top!’ Find some children and ask them to distribute them in some busy streets and alleys. Of course, we should also put up a big sign at the door of our store!”
Zhan Yizhi lowered his chin in thought, and finally praised: “Great idea, as expected of Brother Su! So, how can I help?”
Su Tang laughed: “Naturally, I have something that I’ll have to trouble you with!”
“Brother Zhang is quite well-known in the capital, and you are very familiar with the owners and keepers of inns, restaurants, and well-known establishments. I want you to come to an understanding with them and ask them to stick these pamphlets in their shops and establishments.”
Those places had huge traffic of people and naturally had a lot of customers they could lure in. Su Tang had already thought of this method when she was thinking of opening a shop in the capital before she got married; however, at that time, she had pushed this idea as something ridiculous. If the owner or shopkeeper was unfamiliar with you, then why would he ever recommend you? But now it was different. Zhang Yizhi was here, with him, those seemingly impossible ideas became plausible!
He had a strong backing! Was gifted with words! He was naturally familiar with people and had strong connections!
Su Tang had an idea that even if the shopkeepers were unwilling, Zhan Yizhi could still stick these pamphlets and promotional materials on their walls!
Zhang Yizhi’s eyes glowed as he listened to her: “Good, good! Yes, you can count on me! I’ll make sure to stick our promotional material in every restaurant and establishment in the city! Ah, hahaha!”
Su Tang’s mind was still churning, thinking of one thing after another. Posting promotional material was only the first step, after the time was ripe, she could also work with those store owners to sell her pastries in their stores or establishments. At that time, she could give them a commission based on the quantity they sold, making it an ultimate win-win for them both.
Wow, haha, by then, my shops’ pastries and cakes will be all over the city! What wonderful prospects!
Soon, Zhan Yizhi thought of a question, “What’s going to be the name of our shop?”
As soon as his voice fell, someone hollered from the door—“Shopkeeper Mo, the plaque has been delivered!”
The crowd stepped forward, looking at the plaque that was placed on the table. They tore off the oil-paper wrapping it came with. At a glance, they saw four big upright characters: …
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