The Lego Business History
There’s something about the vision of a Lego pack that provides you right back on your childhood. For several, the small prevents were a vital part of their early years and helped condition their imaginations and ingenuity. Now, Lego’s production processes are really advanced as well as the company can be working hard to stay ahead of the shape on durability.
When Ole Kirk Christiansen started his first manufacturer in Billund, Denmark, in 1932 having been determined to make the best development toys that you can purchase. He started by using cellulose acetate to develop the small bricks, but afterwards switched to acrylonitrile https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor butadiene styrene (ABS plastic), which is still employed today.
An essential ingredient to the success with the Lego program was the fact that many piece fit with all the others – the bricks could be combined in 915, ciento tres, 765 different methods, according to a 1992 Lego catalogue. The company also a new new making process and started applying injection moulding, which allowed it to create a large number of new products annually.
By the 1990s, however , the company was losing money, partly due to its shift away out of traditional gadget design and into creating licensed intellectual premises. It started producing collections based on well-liked movies and video games, including Star Battles and Winnie the Pooh. But many of these sets were expensive and turned off fans.
In recent years, the company has jettisoned noncore businesses and increased financial commitment in its central stone toy business. It has as well made a push in to in-house brands like Ninjago and Nexo Knights along with partnered with big videos companies to create movies and TV shows based upon these themes.